My name is Miranda and I am a marketer, a creative, and an entrepreneur that is currently spending most of my time on my favorite project to date — the Chief Innovation Officer of Creature Flora, my family’s craft cultivation operation in
Southern Oklahoma.
WHAT BROUGHT YOU TO CREATING A FAMILY OWNED AND OPERATED BRAND HERE IN OKLAHOMA?
For as long as I can remember, I have always had an entrepreneurial spirit and desire to make a positive impact in the world we live in. I know the term legacy holds a revered and important meaning in this industry, and I have an immense amount of gratitude and respect for those pioneers that have paved the way before us. For our family, legacy also means building something together that we
are truly proud of — something that the generations following us will have pride in as well; and Oklahoma has given us the opportunity to do just that. We also grew up and have family all over the midwest, so Oklahoma’s charm is very much home for us!
WHAT’S A SAYING OR MANTRA YOU LIVE BY?
The two I think I use the most often are, “The more you know, the more you realize you don’t know” – Aristotle and “A rising tide lifts all boats”. Those sayings come up a lot for me in this industry as bro science dominates cannabis education and collaboration over competition is quickly becoming a sur-
vival skill.
DO YOU HAVE ANY DAILY RITUALS THAT HELP YOU ENGAGE WITH YOUR OWN INTUITION?
To be completely honest, this is something I’ve been really trying to work on since the new year. As a family business, wearing many hats at all hours of the day and night comes with the territory, and finding time for yourself becomes an increasingly difficult challenge. When I am able to, I love starting my mornings with my coffee in our plant room, bouncing between solfeggio frequencies and smoking one of our sativa leaning strains, (Jackie O or Strawberry Fields is perfect for the morning), while watching our dog Benny bathe in the sun in our backyard. But that’s a dream scenario more times than it is reality. In reality, I listen to a free morning affirmations spotify playlist in the car with my coffee and a smoothie to go on the road to the next sales meeting.
IF YOU’RE A BOOK READER, WHAT ARE YOU CURRENTLY READING AND DO YOU HAVE ANY BOOKS THAT HAVE BEEN LIFE CHANGING THAT YOU RECOMMEND?
Currently I am working through Project 369 The Key To The Universe. One of my dear friends sent it to me when we first started our journey with Creature Flora and I am just now getting around to reading it and it is truly divine. A book that was extremely helpful for organizing our family into a business and formalizing an operating system would be the book, Traction by Gino Wickman. A book that I would recommend and still have post It notes on every page from my undergrad days is, Words that Work by Frank Luntz. It’s a very helpful sales and marketing tool to this day.
CREATING AND OWNING A BRAND IS VERY EXCITING! YOU PUT A LOT OF TIME AND EFFORT INTO IT TOO. IN WHAT WAYS DO YOU TAKE TIME
TO MAKE SURE YOUR OWN CUP IS FULL?
First, I think it’s really important to make sure you truly enjoy and are passionate about what you do. A sense of purpose has proven longevity in the average human, and as much time as we spend at the cultivation facility every single day, I can’t imagine what it would feel like to dread going to work. With that being said, cooking delicious meals at home, taking a short walk in between tasks, and utilizing time on the road to catch up with old friends are just a few of the ways I make sure my own cup is full. Two things I would like to get back into for an even fuller cup, is playing volleyball and getting back into my yoga practice!
HOW HAS PLANT MEDICINE BENEFITED YOUR LIFE?
Plant medicine has benefited my life in just about every way! Consuming plant medicine has allowed me to slow down my thought process for more intentional conversations, participating in the cannabis industry lead me to my soul mate and business partner, it reduces my stress levels which trigger my psoriasis flare ups, and most importantly, has prevented me from having to be prescribed anti-anxiety medication for my diagnosed GAD. I wholeheartedly believe that we are just getting started with unveiling the vast benefits of plant medicine and I plan to
be an active participant every step of the way.
“Consuming plant medicine has allowed me to slow down my thought process for more intentional conversations”.
IS THERE ANYONE ALONG THE WAY THAT YOU HAVE LOOKED UP TO THAT INSPIRES YOU?
There are so many people that inspire me within the cannabis community and outside of it. Gen-erally speaking, I am truly inspired by those that have been negatively impacted by the war on drugs and are still fighting the fight to decriminalize and destigmatize plant medicine across the country and across the world. They are the true champions of a better tomorrow and we wouldn’t behere without them.
YOU’RE A GEMINI AND I CAN RELATE! HOW DO YOU PERSONALLY EMBODY YOUR OWN DIVINE FEMININE?
I embody my own Divine Feminine by owning it. I am so proud of myself and how far I have come in my accomplishments. I impress myself every day with my tenacity and I allow my childlike curiosity to explore what other possibilities are within my realm. I know manifesting is a current buzzword, but I believe I embody my own Divine Feminine by already being present in my greatest desires, as if they are already mine. Also, listening. As a communicator, it has always been a struggle for me to be a good listener, but as I hone in on that skill I feel there is something very divine and feminine around listening and absorbing.
HOW HAVE YOU CREATED A LIFE YOU LOVE ON YOUR OWN TERMS?
By implementing boundaries. In a past life, I did event planning/community programming and that required a lot of energy put into pleasing others. My boundaries were all over the place and I often felt overbooked, underappreciated and straight up depleted. I think it’s important to know your limits and set boundaries for yourself and for others. Nobody can protect your energy as well as you can!
IF YOU COULD GO BACK AND TELL YOUR YOUNGER SELF ANYTHING, WHAT WOULD YOU SAY?
Being popular is not NEARLY as fun as being unique. Quit crying over boys, your prince charming is everything you wanted and more. Please quit skipping
math and science – you end up using both quite often in your day to day so your impressive reading comprehension is no longer cutting it. Also, maybe take it easy on all the bumper stickers and status updates on facebook – they are actually quite embarrassing 20 years later.
“Being popular is not nearly as fun as being unique”.
WHAT’S THE MOST REWARDING THING ABOUT BEING A CREATIVE, A WOMAN, AND STANDING CONFIDENTLY IN YOUR OWN LIGHT?
The most rewarding thing about being a creative woman and standing confidently in your own light, is giving other women and girls the confidence to do the EXACT SAME THING.
Follow Miranda Cummings @mirandamacy and @creaturefloraok
YOU CAN TUNE IN TO HER PODCAST FEATURED ON
THE CANNABIS HANGOUT – EP. 116.
